Hey everyone! Hope you are all doing fine! I’ve just got back from my holidays and I feel fully recharged and ready to get back to “normal” life.
First, thank you so much for being here. And for supporting me.
Now that I’m at home and I slowly get my head off the vacation and into the day-by-day, I can take the chance to go back to the quick poll I shared with you last month. If you remember, I was curious to understand which of the channels I use to share my articles is the most effective. Which also tells me where you prefer to consume that kind of content.
Before getting into some thoughts, I appreciate a lot you taking the time to answer. Thank you so much.
The question, in case you forgot, was: Where do you usually read my posts?
Here the numbers:
- In my inbox → 38,2%
- In Substack inbox → 38,2%
- On Substack Teo’s Talks blog page → 2,9%
- On a RSS Reader → 5,9%
- Directly on the website → 14,7%
Before we start, keep in mind that this analysis is based on the poll responses, which represent a very limited sample compared to the total audience.
The first, gross, information I can read here is that push notifications drive the vast majority of the interaction. Be it an email or a notification from Substack, that’s what mainly drive your attention to my posts.
I’m not surprised, to be fair. In a world that runs at an indecent pace, a reminder is often the most effective way to get attention.
I’m not saying it’s right.
Because this means that, apparently, we don’t have the time to stop for a moment and actively dedicate ourselves to go through the content we like. We seem to be so much into everything else that we cannot find the time to choose what to read, see or interact with.
If it weren’t for that notification, probably the rough 75% of my readers wouldn’t even read any of my posts.
And this answers a question I’ve been asking myself in the last months: what if I move all my blogging only to my website? From these numbers I would probably fall into the void. Ok, some could actively try to keep up with my posts, maybe going to my website from time to time or using a RSS Reader.
But most probably that 75% of readers would be lost forever.
There’s another interesting information I get from these results.
When I publish a new article, I also share the link on all my social platforms (remember? I spoke about them in this article). This means that any traffic coming from the platforms should have answered they read directly on the website.
The numbers say that just the 15% of those who replied does that.
Why is it so important? Well, because it means that most of the people who follow my socials either didn’t reply or didn’t even open the article. As a consequence, sharing my link becomes basically pointless.
The funny thing is that I share my posts on platforms which are not Meta or algorithm-driven. They are platforms where people are intentional in what they do. And in what they read. It’s a place more for discussions and where blogs and this kind of content are still an important part.
And if close to no one clicks on my posts, well, I need to seriously think about what I’m doing with my writing 😃
Take care and talk soon!